Earth Source
Deliverables:
Visual Identity System | Brand Standards Manual | Website | Ad | Collateral | Merchandise
Software Used:
Adobe XD | Illustrator | Photoshop
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For this project, we were tasked with creating a comprehensive branding strategy for a fictitious company. This involved developing a scenario, mission statement, brand attributes, and values, as well as formulating a naming strategy, identifying direct competitors, and defining our target audience. The deliverables included design collateral and a brand standards manual.
Problem:
Limited sustainable options in traditional grocery stores contribute to environmental harm and climate change.
Solution:
Sell sustainable products and donate 1% of profits to local farms, cutting greenhouse gas emissions and fighting climate change.
A topographic map pattern on all our materials sets a friendly tone for our audience, embodying Earth Source's serious yet friendly ethos.
