Basecamp Subscription Box

Basecamp Subscription Box

For my senior project, we had an option to rebrand an organization or pick our own thing. I knew for this semester-long project I wanted to do something that I am passionate about. People always talk about sustainability, but sustainability is such a broad topic. I created Basecamp for people who want to get into sustainability, but don’t know where to start.
I wanted to do a subscription box, since I am interested in package design and package design goes with sustainability. I did research on different types of subscription boxes and I made small box mockups that were revised throughout the process. In this project I made my own template and was able to work with a company to get my design printed.

Problem:

Not a lot of homeowners have the time or resources to become more sustainable. There are many different resources where you can learn more about sustainability.

Solution:

Basecamp will send you items that are already categorized as sustainable. The subscription forces you to take action, while it also explains how each item is promoting sustainability.

Software Used:
Illustrator | Photoshop | Figma

Brainstorming:

In college, I wanted to reuse the logo of a brand I created called “Basecamp Outdoor Collective” during junior year. I wanted to repurpose it for a new project centered on sustainability. I have always done projects based around nature, so I wanted to stick with that for my senior project. I wanted to explore subscription boxes as a way to learn more about package design.

Subscription Logistics:

I aimed for the subscription box to gradually introduce sustainability to the user. I chose to do three steps because I didn't want to overwhelming subscribers. Each box represents a month, resulting in a three-month subscription. I then identified common household areas for sourcing sustainable items.

I completed a range of research from personas to surveys. The goal of my research was to find out how much people know about sustainability and if they are interested in the topic.